At ABC, I spent over two years shaping the brand’s presence both digitally and in person, while navigating a wide range of creative challenges. From leading art direction for major events to translating complex software frameworks into clear, compelling visuals, I consistently turned abstract ideas into tangible experiences that resonated with clients and audiences alike. I activated strategy and design across diverse digital campaigns, overseeing projects from concept through execution, while also art-directing large-scale events and developing cohesive onsite identity systems. Collaboration was key: I partnered across marketing, people & culture, and all departments to address both internal and external design needs, and managed vendor relationships to ensure high-quality outputs across multiple channels.