ABC Fitness Solutions

At ABC, I spent over two years shaping the brand’s presence both digitally and in person, while navigating a wide range of creative challenges. From leading art direction for major events to translating complex software frameworks into clear, compelling visuals, I consistently turned abstract ideas into tangible experiences that resonated with clients and audiences alike.

I activated strategy and design across diverse digital campaigns, overseeing projects from concept through execution, while also art-directing large-scale events and developing cohesive onsite identity systems. Collaboration was key: I partnered across marketing, people & culture, and all departments to address both internal and external design needs, and managed vendor relationships to ensure high-quality outputs across multiple channels.

A highlight of my time there was creative directing and storyboarding several commercials, I was immersed in curating inspiration, shaping narratives, and delivering work that was strategic, engaging, and on brand. This experience honed my ability to adapt design thinking across teams, campaigns, and mediums while maintaining clarity, consistency, and brand integrity..