Hi, I’m Eliza Hepner, designer-turned-brand marketer with a love for building brands that actually feel alive. I studied Graphic Design at Oklahoma State University (BFA, class of 2018), with some focus in marketing and management. That combo of creativity with a business mindset, has set the tone for my whole career.

I started out as a pixel-pushing designer, spending my early years in agencies and in-house teams learning how to make brands stand out on a page, on a screen, or in someone’s hands. Over time, I realized I was just as fascinated by the why behind the design. Forever and always intrigued by the strategy, the storytelling, the way marketing connects the dots. That curiosity led me to Senior Designer turned Creative Direction roles, and now as the Director of Brand Marketing at Modern Tax I get to shape how our brand shows up in the world.

My work has taken me from designing packaging and campaigns for lifestyle brands, to reimagining websites and directing rebrands in industries as different as fitness and finance. No matter the field, I’m happiest when I’m simplifying something complicated and making it resonate with real people.

When I’m not knee-deep in typography, campaign calendars, or budgets, you can usually find me exploring new restaurants, hunting for good design in unexpected places, or scheming up my next fitness hyperfixation.

Born and raised in Tulsa, OK currently residing in Dallas, TX.